How To Integrate Shopify's Augmented Reality Feature and Optimise Your Conversion Rate in 3 Steps
With the rapidly changing retail landscape due to the impact of COVID-19, immersive technologies are becoming increasingly popular for retailers to engage their customers.
In 2018, Shopify announced the release of its Augmented Reality (AR) capabilities empowering customers to examine products in detail as if it were in person. This feature works on iOS 12 devices using Apple's AR Quick Look, enabling 3D models to be viewable in AR directly through the Safari browser.
How 3D and AR are improving conversion rates for Rebecca Minkoff
Rebecca Minkoff has been using 3D models on their product pages since Fall of last year. They found that visitors who interacted with a 3D model were 44% more likely to add a product to their cart and 27% more likely to place an order than visitors who didn’t. And when visitors viewed a product in AR, they became 65% more likely to make a purchase."At a time when the savvy fashion shopper wants to be able to connect with a brand's persona, understand the texture and structure of every bag, and envision how they'd feel wearing each piece in a collection, we're excited to host video and 3D within our Shopify ecommerce site to bring shoppers that much closer to Rebecca Minkoff designs."
Using Augmented Reality in your store is a great way to optimise your conversion rates and improve the profitability of your store by enabling customers to get a closer interactive experience with the products they are buying. In addition, you'll also increase satisfaction and reduce return rates because customers can try out products in the comfort of their homes.
Set up the Augmented Reality in your Shopify store in 4 easy steps:
1. Create 3D Models of Your Products
3D models are created from multiple images which are layered together by a specialist. To develop 3D models of your products, we'll need images of them from multiple angles - preferrably these 6 primary ones - as shown below:
2. Upload the 3D Models to Your Store
Once the 3D Models have been created, you can upload them directly to the Media section in your product editor.
3. Update your theme to enable AR and add the AR badge
You can add media such as 3D models, embedded videos, and YouTube videos to your theme's product pages. To enable the display of these types of media, your theme needs to be updated to support them.
As part of our specialised services, we can integrate the required scripts and code customizations required to bring your Augmented Reality plans to life.
We'll also set up the AR badge in your product page to inform the user that they can interact with the Augmented Reality features in your store.
Integrating 3D models into your store is more accessible than ever before, and with our team here at R&Co Developers, we make it easy for you.
Have you got further questions? Would you like to get started?