How to Launch Your Shopify Store in 14 Days
So you’ve perfected your product and you’re ready to start selling it or you’re already selling your products but want to reach a wider audience. If you’re looking for a tried and tested platform that’s loved by millions of merchants like you then launching your store on Shopify is the way to go. Once you’ve made that decision, you’re in for an adventure!
Rome might not have been built in a day but you can certainly build your Shopify store in 14 days!
Building your first eCommerce store can sound daunting but with Shopify, you can rest assured of a smooth journey. With their 14-day free trial and a host of easy-to-use tools at your disposal, building a professional store is incredibly straightforward.
Here are 10 tips to launch your Shopify store in just 14 days:
1. Make a checklist
Like every great plan, your store needs a checklist. Sit down with a cup of tea and jot down what you want your store to look and feel like. Don’t underestimate the power of putting pen to paper. Your Shopify store is a visual medium so it helps to visualise how you want it to look before you start building it out. Use a mind map to think of how you want to take your customers through the steps of purchasing your products. Remember, you want to make it an experience they enjoy; so make it as simple as possible.
2. It’s all in the name
Having a good brand name is the first step when it comes to building your store. You might have come up with a name you love but be sure to check if it's available. You need a custom domain name that’s unique to your brand. Remember to choose one that’s memorable and fits the image of the brand.
Make sure not to choose a tricky name that customers might find hard to spell. If people can’t spell your name right, chances are they’re going to be unable to find you.
3. First impressions are everything
Give your customers a chance to get to know you and your products better. This is where the mind mapping helps. What pages do you want to include in your customer experience? What do you want them to see when they first click into your Shopify store? Your store should be easy and logical to navigate through. Your customers should be able to find what they want easily.
You might also want to add a contact page for questions they might have and a page introducing your brand. Make sure the content on your site is accurate, error-free and valuable.
Consider adding a blog to keep your customers updated about how your business works or even add customer testimonials on your pages. Go the extra mile and add a live chat so you can interact with customers as they shop.
4. Diversify your sales channels
Why put all your eggs in one basket when Shopify allows you to add multiple sales channels to your store? You can sell to your customers on eBay, Amazon or even on your social channels like Facebook, Instagram, Pinterest, Google shopping or Messenger. You can even set up a Wholesale channel.
5. Smooth out your payments
A customer loves the product and adds it to their cart but if there’s a niggle with the checkout and payment, they’re not going to want to finish the purchase. So, making sure your checkout process and payment gateways work like clockwork is essential to keep your virtual cash registers ringing.
Make sure everything works by placing a test order on Shopify Payments. Things like shipping rate, discount codes, order status tracking should be configured. Speaking of payments, don’t forget to set up your store’s billing information before your 14-day trial ends.
6. Make the most of emails
With an online business, emails are your best friend. It’s how you can build a relationship with your existing and prospective customers. There’s an email for everything if you're creative enough: welcome them with a warm email, send them their purchase receipt, remind them they’ve added things to their cart and forgotten about it. Shopify allows you to set up email marketing using apps like Shopify Email, Seguno, or Klaviyo.
7. Don’t forget the images
While building out your store, it's common to overlook images but they can make a world of difference in how your site functions. Always use images that are optimised for the web. You don’t want heavy images to hurt your site load time. Optimised images are better for your store’s SEO and that includes descriptions. This means saving your images with meaningful captions.
8. Go easy on the apps
When you’re building your store it's easy to get carried away with all the apps available on Shopify to add to your store. But be sure to be picky about which ones you add. You might not need everything so only use what makes sense for you. Some useful free apps made by Shopify include Geolocation, Stocky, Shopcodes etc.
9. Monitor your progress
A store without analytics leaves you in the dark about your customers’ behaviour. This is valuable information that can help you grow your business. Your Shopify store will have analytics built-in but you could start off by using Google Analytics.
10. Build your brand
The success of an online business has a lot to do with brand building so you need to have a marketing plan in place. How are you going to get the word out about your store? Leverage your networks and communities to let people know when you launch. Generating a pre-launch buzz is also a good way to build curiosity. The key is to have a solid brand persona, with messaging that’s targeted to your intended audience.
Can all this be done in 14 days? Try it out to see for yourself. If you get stuck or have any questions you can book a free consultation with us.